Rock radio, a followup
May. 2nd, 2004 12:57 pmLess than a month after the radio focus group study I reported about back on April 1, I started listening to a new White Plains station, WXPK, "The Peak 107.1". It bills itself as "world class rock", and its format does seem to be somewhat different from other traditional rock radio formats. It's probably closest to what AOR was like when I first started listening to AOR in the late 1970s--a good, somewhat but not aggressively eclectic assortment of rock from the 1960s until the present.
It's a huge improvement over "classic rock". In the last fifteen minutes, I've heard "Diamonds on the Soles of Her Shoes", "Shelter from the Storm", and "Invisible Sun", all of which are played only rarely on "classic rock" stations. Ah, REM's "Stand" just began.
It's not perfect; New Wave is definitely less represented than I would like. The station itself is very mechanical--there are no DJs, no local news except for traffic reports, no promotions. And it's still hits-oriented--I really doubt I'll ever hear, say, Dylans "Blind Willie McTell" or even "Idiot Wind", let alone The Dead Kennedys or Mojo Nixon. In short, this isn't the station I would design if I were designing a radio station from scratch. But it's something I can listen to for long stretches of time and hear good familiar-but-not-threadbare music interspersed with some new material.
Ah, Cars, "Just What I Needed" just came on. Pure New Wave satisfaction. And I've been listening for weeks without hearing any of the Unholy Trinity--REO Speedwagon, .38 Special, and Journey. So I'm content.
It's a huge improvement over "classic rock". In the last fifteen minutes, I've heard "Diamonds on the Soles of Her Shoes", "Shelter from the Storm", and "Invisible Sun", all of which are played only rarely on "classic rock" stations. Ah, REM's "Stand" just began.
It's not perfect; New Wave is definitely less represented than I would like. The station itself is very mechanical--there are no DJs, no local news except for traffic reports, no promotions. And it's still hits-oriented--I really doubt I'll ever hear, say, Dylans "Blind Willie McTell" or even "Idiot Wind", let alone The Dead Kennedys or Mojo Nixon. In short, this isn't the station I would design if I were designing a radio station from scratch. But it's something I can listen to for long stretches of time and hear good familiar-but-not-threadbare music interspersed with some new material.
Ah, Cars, "Just What I Needed" just came on. Pure New Wave satisfaction. And I've been listening for weeks without hearing any of the Unholy Trinity--REO Speedwagon, .38 Special, and Journey. So I'm content.