Shiny!

[womzilla]

No, not a Serenity post. (Incidentally, if you have any spoilers for the film, keep them to yourself.)

Here's a "coming attractions" trailer for a major new release by a director who hasn't done much lately. (2 MB .wmv file; well worth the download time.) Looks like it could be really good--an interesting combination of familiar source material and an unusual tone. More discussion in comments. (Via Mark Evanier and Patrick O'Leary, though agrumer also posted it.)

Comments

[womzilla.livejournal.com]

Evanier's intro was this:

I used to have a friend whose job was to lie for a big movie studio. Actually, there are a lot of people in that field but his fibbing was confined to producing movie trailers. When the studio found itself stuck with a movie it thought wouldn't draw an audience, my friend took over. He would design a marketing campaign that would make it look like a very different movie. He sometimes referred to himself as the Executive In Charge of Misleading Advertising.

It's long been a truism of mine that just that any halfway-talented person can take any film, no matter how bad, and make a good trailer for it. This demonstrates that a really talented person can take any movie and make any kind of trailer for it.